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Trends and Insights

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6 Feb 2024

Weight Watchers Faces Unprecedented Market Drop Because of Weight-Loss Drugs Popularity

Weight Watchers, known as WW International Inc., experienced its worst month on record in January 2024 [with a 57% drop](, erasing gains from its 2023 obesity-drug venture. The decline was caused by Eli Lilly's direct-to-consumer weight-loss drug initiative, broad market slides, and concerns about subscriber growth. WW had previously soared 127% in 2023, following a deal with telehealth provider Sequence but faced stark setbacks in the competitive landscape.