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Trends and Insights

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16 Jan 2024

US Listeners Shift to Non-English Music

Music streaming behavior in the US is diversifying, with a [surge in non-English language content](, particularly Spanish and Japanese. Young audiences are preferring genres like K-Pop, J-Pop, and Afrobeats. The 2023 Luminate Year-End Music Report highlights a shift as global streams hit a record 4 trillion, with a 34% increase from the previous year. Spanish-language music's share grew by 3.8%, driven by the popularity of Latin genres and Regional Mexican music, which soared by 60%.