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5 Feb 2024

Ultra-Customized Luxury Cars Soar Among Super-Rich

Despite global economic uncertainties, luxury automakers like Lamborghini, Ferrari, Bentley, and Rolls-Royce [are thriving](https://edition.cnn.com/2024/02/03/cars/super-rich-people-ultra-luxury-automakers/index.html), thanks to a growing ultra-wealthy clientele. Lamborghini celebrated selling over 10,000 vehicles for the first time, while Ferrari's revenue increased by 17%. This market niche is experiencing a surge in demand for [extreme customization](https://edition.cnn.com/2024/02/03/cars/super-rich-people-ultra-luxury-automakers/index.html), allowing buyers to create unique vehicles. In some instances, cars are built in extremely limited numbers, significantly increasing their cost.

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