Capsule · The news app for modern leaders

Trends and Insights

Download
illustration image for the article
7 Feb 2024

UK's Bubble Tea Popularity Surges Among Youth

The UK's bubble tea market showcases personalized creations,[ gaining popularity among the youth](https://www.bbc.com/worklife/article/20240201-why-the-uk-bubble-tea-market-is-special) and is forecasted for significant growth. Reports from Fortune Business and Allied Research predict a global industry expansion from $2.46 billion to notable profits by 2032, growing over 6% annually. Popular franchises and social media trends reflect the drink's rising appeal, evidenced by long queues and the hashtag #DonaTime reaching millions on TikTok. The market's uniqueness is attributed to innovative takes on traditional bubble tea.