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Trends and Insights

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7 Feb 2024

UK's Bubble Tea Popularity Surges Among Youth

The UK's bubble tea market showcases personalized creations,[ gaining popularity among the youth]( and is forecasted for significant growth. Reports from Fortune Business and Allied Research predict a global industry expansion from $2.46 billion to notable profits by 2032, growing over 6% annually. Popular franchises and social media trends reflect the drink's rising appeal, evidenced by long queues and the hashtag #DonaTime reaching millions on TikTok. The market's uniqueness is attributed to innovative takes on traditional bubble tea.