Capsule · The news app for modern leaders

Trends and Insights

Download
illustration image for the article
14 Dec 2023

Twitter Shifts Focus to SMB Advertisers After Musk's Advertiser Attack

Following Elon Musk's criticism of major brands, Twitter sees a potential loss of $10-$12 million in ad revenue, with big names like Apple and BMW distancing themselves. The platform now aims [to cater to and grow](https://www.adweek.com/social-marketing/x-to-double-down-on-smbs-following-musks-advertiser-attack/) small to medium-sized business (SMB) advertisers to counter the declining revenue.