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Trends and Insights

22 Jan 2024

Twitch Viewership Declines from Pandemic High

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Twitch, facing profitability challenges, announced a significant workforce reduction, laying off 35% of its employees, totaling [over 500 workers]( This follows a previous cut of 400 jobs last year, effectively halving its staff compared to 12 months ago. [TwitchTracker]( data shows a 25% drop in viewership from its 2021 peak, impacting ad revenue. Unlike its competitor YouTube, which sustains its live streaming through a profitable video segment, Twitch lacks such a financial cushion.