Capsule · The news app for modern leaders

Trends and Insights

Download
12 Jan 2024

Tropicana Launches 'Tropcn' Campaign, Opposing AI Trend

Tropicana, aiming to emphasize its natural ingredients, [is removing "A" and "I" from its name](https://edition.cnn.com/2024/01/09/food/tropicana-ai-ces-2024/index.html) on limited-edition bottles, rebranding as "Tropcn". This marketing tactic, introduced during CES in Las Vegas, highlights the absence of artificial components in their orange juice. This move reflects Tropicana's response to shifting consumer preferences towards beverages with less sugar and calories, amidst declining traditional fruit juice popularity in favor of healthier options.

an image representing an item