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Trends and Insights

1 Dec 2023

TikTok Targets $20 Billion in E-Commerce, Challenges Amazon

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With over 150 million monthly US users, TikTok launched TikTok Shop in September. This new e-commerce platform offers features like a marketplace tab, a commission-based program for content creators, and in-app purchases. Popular tags like #tiktokmademebuyit indicate the platform's marketing influence, which could increase its merchandise value fivefold. [Source](