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Trends and Insights

29 Dec 2023

TikTok's Creepy Doll-Like Makeup Trend Goes Viral Among Creators

The #uncannyvalleymakeup hashtag on TikTok, with more than 150M views, shows makeup artists [creating doll-like](, eerily non-human appearances. This trend taps into the 'uncanny valley' concept noted in 1970 by a Japanese professor, inducing discomfort as viewers react to human-like yet distinctly artificial looks. Experts like Dr. Carl Strathearn note that the use of makeup to achieve an 'uncanny' appearance isn't new, citing traditional examples like Geishas and the modern [Barbie look](

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