Capsule · The news app for modern leaders

Trends and Insights

illustration image for the article
4 Dec 2023

TikTok Is Encouraging Creators to Make Longer Videos

TikTok is shifting focus to long-form content to enhance its advertising prospects. In a private New York event, executives urged creators to extend video length for better monetization. Data suggests users now dedicate half their app time to videos over one minute, with significant follower growth for such content. [Source](