Capsule · The news app for modern leaders

Trends and Insights

26 Jan 2024

The Rise of The 'Solo Living' Trend

TikTok YouTube's 'living alone vloggers' genre, showcasing the tranquil daily life of solo dwellers, [has gained immense popularity]( (#livingalone has over 1.3 billion views), reflecting a societal shift towards single-person households. Influencers like Michelle Choi and [Mai Pham](, with millions of views and subscribers, document simple activities in their apartments. This trend aligns with a 27.6% rise in one-person households in the U.S. since 1940 and a 15% increase in one-bedroom apartment searches. The content, set against calming music, offers a relatable, empathetic portrayal of independence,.

an image representing an item