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26 Jan 2024

The Rise of The 'Solo Living' Trend

TikTok YouTube's 'living alone vloggers' genre, showcasing the tranquil daily life of solo dwellers, [has gained immense popularity](https://www.fastcompany.com/91009813/influencers-are-eschewing-content-houses-for-solo-living) (#livingalone has over 1.3 billion views), reflecting a societal shift towards single-person households. Influencers like Michelle Choi and [Mai Pham](https://www.instagram.com/maiphammy/?hl=fr), with millions of views and subscribers, document simple activities in their apartments. This trend aligns with a 27.6% rise in one-person households in the U.S. since 1940 and a 15% increase in one-bedroom apartment searches. The content, set against calming music, offers a relatable, empathetic portrayal of independence,.

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