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23 Jan 2024

The Age of Getting His Face 'Stolen By AI' Is Coming

Models are increasingly finding their images and likenesses [replicated by AI without permission](https://www.dazeddigital.com/beauty/article/61741/1/who-owns-my-face-ai-generated-models-copyright-ip-infringement), creating a complex legal and ethical dilemma. Companies like [Deep Agency](https://www.deepagency.com/) and [LaLaLand.ai](https://lalaland.ai/) offer services to create AI-generated models, impacting the rights of real-life models over their own data. Instances like a model discovering her AI-replicated image in an ad she never worked for illustrate this growing concern. With the legal framework lagging, models fear being replaced by digital counterparts, especially impacting POC models. However, some in the industry believe real-life models' emotional connection with audiences cannot be digitally replicated.