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Trends and Insights

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12 Jan 2024

Taylor Swift's Tour Boosts All Europe's Tourism, Influences Politics

Taylor Swift's Eras Tour in Europe [is significantly impacting cities]( with soaring hotel prices and EU officials requesting her help to mobilize young voters. Fans, unable to get tickets in their cities, are traveling to other locations, like a French teenager heading to Madrid, contributing to tourism. Swift's political influence is recognized, with a notable increase in U.S. voter registrations ([+23%]( her encouragement. Additionally, her relationship with NFL player Travis Kelce [has spiked]( the league's viewership, especially among women and girls.