Capsule · The news app for modern leaders

Trends and Insights

Download
illustration image for the article
12 Jan 2024

Taylor Swift's Tour Boosts All Europe's Tourism, Influences Politics

Taylor Swift's Eras Tour in Europe [is significantly impacting cities](https://news.yahoo.com/taylor-swift-effect-boosts-tourism-124524577.html) with soaring hotel prices and EU officials requesting her help to mobilize young voters. Fans, unable to get tickets in their cities, are traveling to other locations, like a French teenager heading to Madrid, contributing to tourism. Swift's political influence is recognized, with a notable increase in U.S. voter registrations ([+23%](https://www.politico.eu/article/taylor-swift-eu-parliament-election-youth-vote/))after her encouragement. Additionally, her relationship with NFL player Travis Kelce [has spiked](https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/chiefs-jets-generates-27-million-viewers-on-sunday-night) the league's viewership, especially among women and girls.