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12 Feb 2024

Spirits Continue to Outsell Beer and Wine in U.S.

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In 2023, the spirits industry maintained its lead over beer and wine in market share, with a slight r[evenue increase to $37.7 billion](https://www.cnbc.com/2024/02/07/spirits-sales-top-beer-and-wine-in-2023.html), despite facing economic challenges such as high inflation and interest rates. Vodka was the top-selling spirit, followed by tequila and mezcal, which continued to outpace American whiskey. The industry has seen a shift towards premium products, although luxury spirits sales have begun to slow. Premixed cocktails emerged as the fastest-growing category, reflecting a consumer preference for more premium experiences. Additionally, the U.S. and EU extended a suspension of tariffs on American whiskey, offering positive news for the sector.