Capsule · The news app for modern leaders

Trends and Insights

12 Feb 2024

Spirits Continue to Outsell Beer and Wine in U.S.

content from a screenshot

In 2023, the spirits industry maintained its lead over beer and wine in market share, with a slight r[evenue increase to $37.7 billion](, despite facing economic challenges such as high inflation and interest rates. Vodka was the top-selling spirit, followed by tequila and mezcal, which continued to outpace American whiskey. The industry has seen a shift towards premium products, although luxury spirits sales have begun to slow. Premixed cocktails emerged as the fastest-growing category, reflecting a consumer preference for more premium experiences. Additionally, the U.S. and EU extended a suspension of tariffs on American whiskey, offering positive news for the sector.