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28 Jan 2024

Spa Market Growth is Fueled by Male Customers

The spa industry is witnessing a shift with male participation rocketing from 10% to a projected [30% in the coming years](https://www.hotelexecutive.com/feature_focus/7667/are-men-the-next-biggest-opportunity-for-spas). This male demographic surge represents a significant opportunity for spa services, product offerings tailored to men, and marketing strategies, highlighting an evolving trend in wellness and self-care that's becoming increasingly gender-inclusive. For instance, reservation website [Spabreaks](https://www.spabreaks.com/) launched the campaign "[Real Men Relax](https://www.spabreaks.com/blog/real-men-relax)" where it showed how spas can help men face a growing stress and anxiety.