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24 Dec 2023

Selena Gomez's Wondermind Targets The New 'Mental Fitness' Market

Wondermind, co-founded by Selena Gomez, her mother Mandy Teefey, and Daniella Pierson, is [shifting the mental health approach](https://fortune.com/2023/12/20/selena-gomez-mom-startup-wondermind-mental-fitness/?fbclid=PAAaatdz8iaHjbiJqOhwaE8ZZsMvG00U8hxn35Hduj-g9TO3417gSU9S-BVHY) with a focus on 'mental fitness'. While still mostly a content platform, it garnered a $100 million evaluation after raising $5 million from Serena Ventures. The startup plans to introduce aesthetically pleasing mental health and anti-anxiety tools, intending to create a dedicated aisle in drugstores. Mental training is a [surging market](https://frontofficesports.com/peloton-the-path-to-mental-fitness/) already valued at $500M.

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