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1 Feb 2024

Saudi Arabia's $800B Grand Transformation into a Global Leisure Hub

Saudi Arabia is [undergoing a massive transformation](https://www.forbes.com/sites/suzannerowankelleher/2024/01/29/inside-saudi-arabias-800-billion-tourism-moonshot-neom-sindalah-trojena-red-sea-global/), investing in luxury resorts, futuristic cities, and green energy projects. Noteworthy are [Sindalah](https://www.neom.com/en-us/regions/sindalah), a 7-star island resort; Qiddiya, an e-sports city; [Trojena](https://www.neom.com/en-us/regions/trojena), a desert ski resort; and [The Red Sea Project](https://www.vision2030.gov.sa/en/projects/the-red-sea/), a renewable energy-powered luxury archipelago. With a $300 million cruise ship and $5 billion theme park at [The Rig](https://therig.sa/), alongside heavyweights like Ritz Carlton and Marriott investing, the kingdom aims to become a global tourism and innovation hub within the 10,200 square mile NEOM region.