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Trends and Insights

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1 Feb 2024

Saudi Arabia's $800B Grand Transformation into a Global Leisure Hub

Saudi Arabia is [undergoing a massive transformation](, investing in luxury resorts, futuristic cities, and green energy projects. Noteworthy are [Sindalah](, a 7-star island resort; Qiddiya, an e-sports city; [Trojena](, a desert ski resort; and [The Red Sea Project](, a renewable energy-powered luxury archipelago. With a $300 million cruise ship and $5 billion theme park at [The Rig](, alongside heavyweights like Ritz Carlton and Marriott investing, the kingdom aims to become a global tourism and innovation hub within the 10,200 square mile NEOM region.