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2 Jan 2024

Rio de Janeiro Is Marketing Itself As a Tropical Tech Hub

Facing population decline, Rio's officials, led by Mayor Eduardo Paes, are capitalizing on its scenic appeal to entice tech talent and digital nomads, [envisioning it as the new finance and technology nucleus](https://www.bloomberg.com/news/features/2023-12-19/rio-de-janeiro-competes-to-lure-remote-workers-crypto-startups). Despite challenges like service reliability and economic disparities, the city draws inspiration from the success of places like Miami and Lisbon.