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Trends and Insights

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2 Jan 2024

Rio de Janeiro Is Marketing Itself As a Tropical Tech Hub

Facing population decline, Rio's officials, led by Mayor Eduardo Paes, are capitalizing on its scenic appeal to entice tech talent and digital nomads, [envisioning it as the new finance and technology nucleus]( Despite challenges like service reliability and economic disparities, the city draws inspiration from the success of places like Miami and Lisbon.