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Trends and Insights

17 Nov 2023

Race Heats Up Between Shoe Brands for $500 Super Shoes

Elite athletes' quest for an edge and market influence triggers a race among shoe companies to create $500 super shoes. Recently, Ethiopian Tigst Assefa broke women's marathon record with Adidas' Adizero Adios Pro Evo 1, and Kenyan Kelvin Kiptum shattered men's record in Nike's Dev 163 prototype. Similarly, Tamirat Tola set a new course record at NYC Marathon wearing Adidas'. [Source](

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