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Trends and Insights

2 Dec 2023

Probiotics for Dogs: The Growing Pet Wellness Trend

[Pawfy](, a Direct To Consumer startup, is known for its probiotic dog chews. Search interest for 'dog probiotics' has increased by 128%, reflecting a consumer trend towards matching pets' food with their own. Pawfy's success exemplifies an industry meta trend, where 68% of pet owners prefer[ a similar diet]( for their pets. This pack of chews is generating $38K monthly on Amazon. [Source](

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