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15 Dec 2023

Pinterest Is Having a Moment

Pinterest's growth [is driven by Gen Z's preference](https://www.wired.com/story/pinterest-gen-z-future/) for a platform free from the pressures of likes and views. Pinterest's user base is now over 40% Gen Z. The company, while successfully attracting a younger demographic, still faces intense competition from larger social media platforms and is focusing efforts on linking pins directly to purchasing opportunities. The platform’s monthly active users hit [482M](https://investor.pinterestinc.com/press-releases/press-releases-details/2023/Pinterest-Announces-Third-Quarter-2023-Results-Delivers-Strong-Revenue-Growth-and-Continued-Margin-Expansion/default.aspx) in the third quarter of 2023, and revenue was up 11 percent year-over-year.