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Trends and Insights

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15 Dec 2023

Pinterest Is Having a Moment

Pinterest's growth [is driven by Gen Z's preference]( for a platform free from the pressures of likes and views. Pinterest's user base is now over 40% Gen Z. The company, while successfully attracting a younger demographic, still faces intense competition from larger social media platforms and is focusing efforts on linking pins directly to purchasing opportunities. The platform’s monthly active users hit [482M]( in the third quarter of 2023, and revenue was up 11 percent year-over-year.