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12 Nov 2023

Peet's Coffee Launches 'Disloyalty Program', Accepting Reward Points From Competitors

On National Coffee Day, Sept. 29, Peet's Coffee will launch a 'Disloyalty Program', whereby it will accept rewards points from competitors such as Starbucks and Dunkin'. The unconventional initiative aims to boost the engagement of Peet's own loyalty program. [Source](https://www.marketingdive.com/news/peets-coffee-disloyalty-program-rewards-starbucks-dunkin/695030/)