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Trends and Insights

10 Dec 2023

Paramount+ and Apple TV+ Consider Bundling Services

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Amidst a competitive streaming landscape, Apple TV+ and Paramount+ may bundle their services at a cost lower than individual subscriptions. This comes as streaming platforms seek ways to maintain audience engagement, with price increases and content adjustments on the table. Apple's lean catalog offers just over 200 titles, which is dwarfed by Amazon Prime Video's approximately 14,000. [Source](