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Trends and Insights

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7 Feb 2024
Olivia Moore 
@omooretweets

Snap’s “less social media” campaign may seem strange… But they really AREN’T a social app, which is how they’ve lasted 10+ years and are growing DAUs! Especially post-Stories, Snap is a messaging app. This should be more stable in the very long term (WhatsApp, Telegram, etc.)