Capsule · The news app for modern leaders

Trends and Insights

Download
illustration image for the article
1 Jan 2024

MrBeast Launches ViewStats, A New YouTube Analytics Platform

The top YouTuber in the U.S., Jimmy Donaldson, known as MrBeast, co-founded [ViewStats](https://www.viewstats.com/), an analytics tool for tracking YouTube channel metrics using the YouTube API. His attention to detail in content creation, evidenced by A/B testing of video thumbnails, underlines his insight into important metrics for successful content strategy. Like [Social Blade](https://socialblade.com/), ViewStats displays subscriber numbers, estimated monthly ad revenue, video views and how those figures fluctuate over a given period of time.