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Trends and Insights

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1 Jan 2024

MrBeast Launches ViewStats, A New YouTube Analytics Platform

The top YouTuber in the U.S., Jimmy Donaldson, known as MrBeast, co-founded [ViewStats](, an analytics tool for tracking YouTube channel metrics using the YouTube API. His attention to detail in content creation, evidenced by A/B testing of video thumbnails, underlines his insight into important metrics for successful content strategy. Like [Social Blade](, ViewStats displays subscriber numbers, estimated monthly ad revenue, video views and how those figures fluctuate over a given period of time.