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27 Nov 2023

Minimalist 'Barefoot Shoes' Trend Skyrockets, Spurred by Whitin and Startups

Minimalist shoes designed to mimic barefoot walking are gaining popularity, as searches for leading brand [Whitin shoes](https://www.instagram.com/whitinrunner) surge by 9000% in five years. The Whitin minimalist shoes earn approximately $26K/month on Amazon. The trend is also expanding into daily wear, with startups creating fashionable barefoot shoes. Brands like [Be Lenka Barefoot](https://www.belenka.com/barefoots/) and 'Wildling Shoes' are gaining momentum in this space. [Source](https://explodingtopics.com/)

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