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Trends and Insights

27 Nov 2023

Minimalist 'Barefoot Shoes' Trend Skyrockets, Spurred by Whitin and Startups

Minimalist shoes designed to mimic barefoot walking are gaining popularity, as searches for leading brand [Whitin shoes]( surge by 9000% in five years. The Whitin minimalist shoes earn approximately $26K/month on Amazon. The trend is also expanding into daily wear, with startups creating fashionable barefoot shoes. Brands like [Be Lenka Barefoot]( and 'Wildling Shoes' are gaining momentum in this space. [Source](

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