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Trends and Insights

6 Jan 2024

Microsoft Edge Now Markets Itself as 'AI Browser'

Microsoft has incorporated AI capabilities into its Edge browser, now dubbed as the 'AI browser'. This label is showcased in the Edge versions for iOS and Android platforms. Ads in Apple's App Store feature its AI-powered functionalities, suggesting a [strategic focus on AI]( throughout 2024. The integration includes GPT-4 powered Copilot features to enhance user productivity.

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