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Trends and Insights

8 Feb 2024

McDonald's Accelerates Expansion in China Despite Slowdown

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In contrast to some Western companies retreating from China, McDonald's plans to aggressively [expand its presence]( by opening 1,000 new outlets, mainly targeting lower-tier cities outside the major metropolitan areas. This move comes despite China's economic slowdown and the increasing price-sensitivity among consumers. The expansion faces stiff competition from rivals like Yum China, the owner of Pizza Hut and KFC brands. McDonald's already operates 4,978 restaurants in China.