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10 Nov 2023

LVMH Buys Eyewear Brand Barton Perreira, Targets High-End Shoppers

Luxury conglomerate LVMH is purchasing Los Angeles-based eyewear maker Barton Perreira for roughly $80 million, in an attempt to extend its reach to everyday luxury goods. Barton Perreira, favoured by many A-list celebrities, will expand its operations outside the US following the acquisition. [Source](https://www.wsj.com/business/deals/lvmh-to-buy-eyewear-brand-favored-by-the-stars-bb7890ea)