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19 Jan 2024

LVMH and TikTok Collaborate to Combat Counterfeits

Benefit Cosmetics, an LVMH brand, is coordinating with TikTok [to tackle the sale of counterfeit products]( on the platform. The companies aim to improve the shopping experience by eliminating fake beauty products that have been proliferating online, exploiting the demand for high-end brands like Gucci and Louis Vuitton. TikTok's past struggle with its e-commerce initiative signals challenges ahead.