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9 Jan 2024

Lucky Saint: UK's Top Alcohol-Free Beer Thrives

Lucky Saint, London based alcohol-free beer brand, [witnesses growth](https://www.ft.com/content/1557e3c1-7bb3-4aab-9bae-8f132459d849) as consumers choose moderation over teetotalism. More than 80% of its consumers also drink standard beer. The low- and no-alcohol beer market is worth around £255m in the UK and may grow at an 8% annual rate until 2027. The brand stands as the fourth most-popular in the UK, trailing behind Heineken 0.0. and Peroni Nastro Azzurro 0.0.

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