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14 Jan 2024

Louis Vuitton's Next Play Is Men's Jewelry

Louis Vuitton enters the men's fine jewellery market, reaching, $7.3 billion in 2023 with their first collection primarily for men, [capitalizing on the growing demand](https://www.voguebusiness.com/story/fashion/louis-vuitton-seizes-the-mens-jewellery-opportunity). The 18-piece range, named Les Gastons Vuitton, features items like a trunk stud earring and a monogrammed tag pendant, with prices from €1,900 to €145,000. Artistic Director Francesca Amfitheatrof highlights the historical and modern appeal of jewellery for men, noting the collection's playful connection to Gaston-Louis Vuitton and its universal appeal. This move by Louis Vuitton aligns with Pharrell Williams’ debut collection as the brand's men’s creative director, showcasing the brand's expansive luxury portfolio.

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