Capsule · The news app for modern leaders

Trends and Insights

14 Jan 2024

Louis Vuitton's Next Play Is Men's Jewelry

Louis Vuitton enters the men's fine jewellery market, reaching, $7.3 billion in 2023 with their first collection primarily for men, [capitalizing on the growing demand]( The 18-piece range, named Les Gastons Vuitton, features items like a trunk stud earring and a monogrammed tag pendant, with prices from €1,900 to €145,000. Artistic Director Francesca Amfitheatrof highlights the historical and modern appeal of jewellery for men, noting the collection's playful connection to Gaston-Louis Vuitton and its universal appeal. This move by Louis Vuitton aligns with Pharrell Williams’ debut collection as the brand's men’s creative director, showcasing the brand's expansive luxury portfolio.

an image representing an item