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13 Dec 2023

Lego Joins Fortnite Universe, Targets Digital Play Expansion

Lego's partnership with Epic Games crafts a kid-friendly metaverse after an 18-month development period. Launching a multiplayer 'survival crafting game' in December, aiming to provide a safe digital space for children and families. With 400 million registered Fortnite users, this collaboration could significantly boost Lego's digital presence and contribute to children's skill development and mental well-being. [Source](https://www.adweek.com/brand-marketing/legos-fortnite-collaboration-is-a-masterclass-in-fan-engagement/)

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