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Trends and Insights

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31 Jan 2024

Japan Struggles with Overtourism

While countries like China, Vietnam, and Sri Lanka actively seek to boost tourism, Japan faces challenges with "[overtourism](," especially in its smaller cities, necessitating government interventions like deploying extra taxi drivers to crowded destinations. Japan's struggle with the tourism surge, highlighted by concerns over environmental [damage to Mt. Fuji]( from too many visitors, contrasts sharply with its desire for fewer tourists, as noted by Asia Times. Similarly, in Italy, [the director of Florence's museum]( criticized the impact of excessive tourism on the city, drawing backlash from politicians. This situation underscores a global debate on balancing tourism's economic benefits with preserving local culture and environment.