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Trends and Insights

15 Dec 2023

Japan's First AI-Generated Actor Stars in TV Ad

[Ito En](, a leading beverage company, [has launched ]( groundbreaking TV commercial featuring an AI-generated character for its Oi Ocha Katekin Ryokucha green tea. This commercial represents the first instance in Japan of utilizing an AI 'actor.' The advertisement depicts the transformation of an older woman into her younger self, symbolizing a commitment to one's future health.

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