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Trends and Insights

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5 Feb 2024

Influencers Shift from Luxury Cars to Apartments

Social media influencers are diverting their investments from traditional luxury symbols like Lamborghinis to upscale apartments, [signaling a shift]( in social value priorities. This trend reflects a broader tendency among young people to recognize housing not only as a financial investment but also as a source of social prestige. Simultaneously, influencers continue promoting an 'anti-system' narrative, targeting ordinary citizens rather than the structural inequalities of the system, a strategy not unlike that of the traditional upper class.