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Trends and Insights

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18 Dec 2023

H&M Sales Fall Amid Reduced Fast Fashion Demand

H&M sales [plummeted by 4%]( in the quarter, affected by decreased customer spending and store closures in Russia. The pressure to discount inventory intensifies as the company contends with ongoing competition from [Inditex]( and Shein. Despite a challenging year, H&M's stock rose 57%, reflecting efforts to enhance profitability and manage inventory surplus.