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Trends and Insights

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1 Feb 2024

Gyms Are Transforming Into Health Hubs

The gym industry is embracing innovation, transitioning from traditional exercise spaces to holistic wellness hubs. With a 15% membership growth in 2023 among top US operators and boutique fitness expected to increase by 17% from 2022 to 2025, the sector is targeting the 75% of Americans not currently engaged in gym memberships. This shift includes integrating fitness technology ([Vitruvian](, healthcare services ([Saint Haven](, [Total Fusion](, and recovery tools to create a future-oriented gym experience. Strategies involve transforming gyms into wellness clinics with treatments and training, enhancing recovery with high-tech products, personalizing workouts through data and AI, and diversifying offerings with club-in-club concepts ([Trib3](