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Trends and Insights

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3 Feb 2024

Guinness' Sales Surge As It Attracts More Female Drinkers

Guinness has [noted a 24% increase]( in female consumers, attributed to celebrity endorsements, Instagram influence, and having an alcohol-free version. In 2023, Guinness's sales rose nearly 10% to £159.9m, signaling a shift from its traditional male-oriented image. Influencers like Kim Kardashian and the Princess of Wales have promoted the brand, showcasing its widening appeal. This diversification in Guinness's consumer base marks a strategic move towards inclusivity and broader market reach.