Capsule · The news app for modern leaders

Trends and Insights

illustration image for the article
3 Jan 2024

Google Replaces Ad Sales Staff with AI

Google is leveraging new AI tools [to automate tasks in its ad division](, particularly the creation and optimization of ads. This shift has resulted in the potential reassignment or termination of sales employees, affecting a department that previously committed nearly half of its 30,000-person workforce to such work. As advertising is a significant revenue source for Google, these changes are likely directed towards increasing profit margins and cutting costs.