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Trends and Insights

4 Jan 2024

Golf's Streetwear Revolution Attracts Gen Z

Golf is evolving with new, more inclusive and casual formats like Top Golf and Five Iron Golf, attracting Gen Z and casual players. The sport's fashion [is also shifting](, moving away from traditional attire to streetwear-influenced designs with brands like Malbon, [Metalwood]( and [Eastside Golf]( introducing bolder, more expressive clothing. This transformation is making golf more appealing to a broader, younger audience, blending cultural and fashion influences into the traditionally conservative sport.

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