Capsule · The news app for modern leaders

Trends and Insights

Download
4 Jan 2024

Golf's Streetwear Revolution Attracts Gen Z

Golf is evolving with new, more inclusive and casual formats like Top Golf and Five Iron Golf, attracting Gen Z and casual players. The sport's fashion [is also shifting](https://hypebeast.com/2023/2/golf-streetwear-influence-young-gen-z-players), moving away from traditional attire to streetwear-influenced designs with brands like Malbon, [Metalwood](https://metalwood.studio/) and [Eastside Golf](https://eastsidegolf.com/) introducing bolder, more expressive clothing. This transformation is making golf more appealing to a broader, younger audience, blending cultural and fashion influences into the traditionally conservative sport.

an image representing an item