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Trends and Insights

15 Dec 2023

Ginseng Skincare Surge Led by Beauty of Joseon Toner

[Beauty of Joseon's ginseng toner](, a rising star in the skincare world with a 4,500% surge in searches and 6,000 units sold on Amazon in a month, is at the forefront of the ginseng meta trend. The product, along with ginseng serums and sunscreens, is favored for its skin pH balancing benefits and potential anti-aging effects, contributing to a 108% increase in ginseng skincare searches. Ginseng toner videos have over [400 million views on TikTok](

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