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Trends and Insights

11 Nov 2023

Gen Z Embraces Long-form Content, Sparking Video Essay Popularity

Generation Z is showing a keen interest in deep-dives into subjects they are passionate about and long-form content. Despite the perception of short attention spans, the popularity of video essays, lasting over an hour, is on the rise. These are often overlaid with memes and TikTok references, sparking creativity and critical thinking. This trend is evident in the success of creators like ContraPoints and Mina Le. [Source](*mu07a6*_ga*MTAxNjkxNzcwMi4xNjk5MzYxNjc2&_ga=2.61133097.445780927.1699361676-1016917702.1699361676)

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