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Trends and Insights

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6 Feb 2024

Gen Z Embraces Family Location Sharing Apps

Gen Z teens [are increasingly using]( apps like [Life360]( and Apple's FindMy for security, causing a surge in downloads with Life360's U.S. user base doubling since 2021. These apps are used for various activities including driving and dating, but they may provide a false sense of security to parents. The trend reflects modern parenting practices and the impact of constant news access on youth anxiety.