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3 Feb 2024

Gaming's New Era: The Rise of Subscription Services

The gaming industry is shifting towards [subscription-based models](https://www.bbc.com/worklife/article/20240130-the-gaming-industry-is-aiming-for-subscribers-will-gamers-play-along), reflecting the broader trend of digital and streaming services in entertainment. In 2023, Netflix expanded into gaming, joining other platforms like Apple Arcade and Amazon Luna in offering game subscriptions. Major console brands and game developers like PlayStation, Xbox, or Ubisoft also pushing subscription services, seeing potential for growth beyond the traditional purchase model. With over 180 million global game subscriptions in 2023 and a revenue of £9.2bn, the industry aims to engage players through in-game purchases and immersive experiences, moving away from the concept of game ownership. Subscription services are seen as a way to provide value to both large and small developers.