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Trends and Insights

17 Jan 2024

Frugality Goes Viral: 'No Spend Month' Takes Over TikTok

The 'no spend month' challenge trending on TikTok [reflects Gen Z's frugality celebration]( during the cost of living crisis, pushing against consumerism for financial control. With rising living costs, this movement and 'loud budgeting' are becoming a necessity, not just a trend. A survey shows a majority of young adults engage with finance-conscious influencers, guiding their spending choices. Brands are now encouraged to promote minimalism and savings-oriented strategies, benefiting wallets, the environment, and mental health.

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