Capsule · The news app for modern leaders

Trends and Insights

Download
17 Jan 2024

Frugality Goes Viral: 'No Spend Month' Takes Over TikTok

The 'no spend month' challenge trending on TikTok [reflects Gen Z's frugality celebration](https://www.instagram.com/p/C17uqYQSI06/?igsh=MXM2OWV6OXFsMTRjag==) during the cost of living crisis, pushing against consumerism for financial control. With rising living costs, this movement and 'loud budgeting' are becoming a necessity, not just a trend. A survey shows a majority of young adults engage with finance-conscious influencers, guiding their spending choices. Brands are now encouraged to promote minimalism and savings-oriented strategies, benefiting wallets, the environment, and mental health.

an image representing an item