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10 Nov 2023

Food Brands Branch Into Beauty Industry

Several food brands are expanding into the beauty market. Kosterina, an olive oil brand, has released six skincare products and a new body oil. Soda brand Poppi launched lip oils in collaboration with InnBeauty, while Kellogg's-owned cereal brand Froot Loops released a scented nail polish line. Temporary expansions into non-core areas, such as skincare and lip oils, help drive excitement and attention towards these brands. [Source](https://www.modernretail.co/marketing/food-brands-are-creeping-into-the-beauty-category/)

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