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Trends and Insights

28 Nov 2023


Venice Introduces Entrance Fee on Peak Weekends to Curb Overtourism

Venice authorities are unveiling a €5 ($5.45) entry fee per visitor to control crowds and protect the city's delicate ecosystem from overtourism. The initiative, a response to Venice's near-placement on UNESCO's danger list, is not aimed at additional revenue generation but regulation of visitor flows. The strategy incentivizes tourists to visit outside high-traffic periods, thereby reducing crowds and improving residents' quality of life. [Source](