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Trends and Insights

5 Dec 2023

"Errand-Core" And The Rise of The Celebrity Paper Bag

The high fashion 'errand-core' trend sees celebrities like Kim Kardashian and ASAP Rocky repurposing ordinary paper bags as luxury accessories, sparking debate over authenticity and the commercialization of everyday life. Critics argue that the trend reflects an aesthetic of relatability rather than genuine accessibility. Bottega Veneta’s Pre-Spring 2024 campaign features A$AP Rocky posing with a brown paper bag filled with flowers. [Source](

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