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10 Feb 2024

Electric Vehicle Subscription Is Growing

German startup [FINN](https://www.finn.com/de-DE), founded in 2019, offers a 6-18 month EV subscription service, aiming to ease the transition to electric vehicles. [With 25,000 subscribers](https://www.wsj.com/articles/could-car-subscriptions-entice-mass-ev-adoption-ad993291), 40% have chosen EVs, demonstrating a growing interest. The service has found particular traction in Germany, and with 2,000 subscribers on the U.S. East Coast, plans are underway to expand into California and Florida. Despite concerns like range anxiety, the model promotes real-world EV testing, suggesting a novel approach to increasing electric vehicle adoption.